Tuesday, August 25, 2015

[Books] Five marketing/creative books that have stood the test of time

Source: http://www.adweek.com/adfreak/5-marketing-and-creativity-books-stand-test-time-157640
1. A Technique for Producing Ideas, James Webb Young (1965)
2. The Soul of a New Machine, Tracy Kidder (1981)
3. Bill Bernbach's Book, Bob Levenson (1987)
4. The Book of Gossage, Howard Gossage, edited by Bruce Bendinger (1995)
5. The Cluetrain Manifesto, Rick Levine, Christopher Locke, David "Doc" Searls, David Weinberger (2000)

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